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Sunday, May 26, 2013

Affiliate Masters Course 8

Affiliate Masters Course 8 You can easily apply these marketing theories/strategies to your other affiliate programs as well. OK, that wraps up expenses and traffic-building. Now for our second question about expenses... Question #2 -- What does it cost to maximize Conversion Rates? Good news! Maximizing your Conversion Rate (CR) is simply a question of doing things right. There is no extra dollar or time cost to boosting CRs at your merchants’ sites. This course will show you how to achieve this goal, too. Remember… when this course talks about Conversion Rates, we are talking about the Conversion Rate at the sites of the merchants that you represent as an affiliate. So we are talking about how you will maximize the percentage of referral visitors who deliver the response for which the vendor pays, whether that’s a sale, or lead, etc. If you think that it’s impossible for you to change the sales-effectiveness of your merchants’ sites, you are in for a big surprise. Your primary goals are... 1) Maximize targeted traffic to your merchants, spending only dollars and time that maximize profits. 2) Maximize Conversion Rates. Do things right (no expense). Don’t do just one. Do both. Why? Because, as you saw above, your payment is determined by traffic multiplied by the CR... not “added.” Your profits grow geometrically when you concentrate on maximizing both traffic and Conversion Rates. I have spent quite a bit of time reviewing the difference between 5 Pillar Affiliates who refer high traffic to us and who deliver high Conversion Rates (% of visitors who purchase), and those who deliver low ones. The #1 reason for low traffic and terrible Conversion Rates? Banner ads! No content! Retinal studies have shown that Web surfers actually avoid banners. Yes, their eyes look away! Read More

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