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Sunday, May 26, 2013
Affiliate Masters Course 8
Affiliate Masters Course
8
You can easily apply these marketing theories/strategies to your other
affiliate programs as well.
OK, that wraps up expenses and traffic-building. Now for our second question
about expenses...
Question #2 -- What does it cost to maximize Conversion Rates?
Good news! Maximizing your Conversion Rate (CR) is simply a question of
doing things right. There is no extra dollar or time cost to boosting CRs at your
merchants’ sites. This course will show you how to achieve this goal, too.
Remember… when this course talks about Conversion Rates, we are
talking about the Conversion Rate at the sites of the merchants that you
represent as an affiliate. So we are talking about how you will maximize
the percentage of referral visitors who deliver the response for which the
vendor pays, whether that’s a sale, or lead, etc.
If you think that it’s impossible for you to change the sales-effectiveness
of your merchants’ sites, you are in for a big surprise.
Your primary goals are...
1) Maximize targeted traffic to your merchants, spending only dollars and time
that maximize profits.
2) Maximize Conversion Rates. Do things right (no expense).
Don’t do just one. Do both. Why? Because, as you saw above, your payment is
determined by traffic multiplied by the CR... not “added.” Your profits grow
geometrically when you concentrate on maximizing both traffic and Conversion
Rates.
I have spent quite a bit of time reviewing the difference between 5 Pillar Affiliates
who refer high traffic to us and who deliver high Conversion Rates
(% of visitors who purchase), and those who deliver low ones.
The #1 reason for low traffic and terrible Conversion Rates?
Banner ads! No content!
Retinal studies have shown that Web surfers actually avoid banners. Yes, their
eyes look away! Read More
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