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Sunday, May 26, 2013
Affiliate Masters Course 6
Affiliate Masters Course
6
1. DAY 1
Intro To Affiliate Business Basics
Being a great affiliate is NOT about
selling... It’s about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that’s wrong. Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with the
concept of PREselling to maximize Conversion Rates.
With this goal in mind...
1.1. Focus on Maximizing Profit
The goal of any business, including your affiliate business, is to maximize
profits. Profit is simply your income minus your expenses.
As an affiliate, there are exactly two ways to increase your income (i.e., the
amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to
your merchant… visitors who deliver the response for which the merchant
pays, whether that’s a sale, or a lead, etc.).
Simple formula, right? If you refer 100 visitors per day to a merchant and 1%
buy, you get paid for that one purchase. But if you send 1,000 visitors per day
and 3% buy, you get paid for 30 purchases.
Yes, thirty times more! So it’s pretty clear how to maximize affiliate income!
Of course, every business has expenses, too. Maximizing profits does not imply
that you must minimize expenses, too. After all, if you spend no money or time
on a business, you have no business! You must get the best possible trafficbuilding
and sales-converting results for every dollar you spend... and for every
hour you spend on your business. Read More
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