My Top Money Makers. recommendations to make money online. Instant PaySites. Earn 100% commission plus unlimited...
My Blog List
Sunday, May 26, 2013
Affiliate Masters Course 8
Affiliate Masters Course
8
You can easily apply these marketing theories/strategies to your other
affiliate programs as well.
OK, that wraps up expenses and traffic-building. Now for our second question
about expenses...
Question #2 -- What does it cost to maximize Conversion Rates?
Good news! Maximizing your Conversion Rate (CR) is simply a question of
doing things right. There is no extra dollar or time cost to boosting CRs at your
merchants’ sites. This course will show you how to achieve this goal, too.
Remember… when this course talks about Conversion Rates, we are
talking about the Conversion Rate at the sites of the merchants that you
represent as an affiliate. So we are talking about how you will maximize
the percentage of referral visitors who deliver the response for which the
vendor pays, whether that’s a sale, or lead, etc.
If you think that it’s impossible for you to change the sales-effectiveness
of your merchants’ sites, you are in for a big surprise.
Your primary goals are...
1) Maximize targeted traffic to your merchants, spending only dollars and time
that maximize profits.
2) Maximize Conversion Rates. Do things right (no expense).
Don’t do just one. Do both. Why? Because, as you saw above, your payment is
determined by traffic multiplied by the CR... not “added.” Your profits grow
geometrically when you concentrate on maximizing both traffic and Conversion
Rates.
I have spent quite a bit of time reviewing the difference between 5 Pillar Affiliates
who refer high traffic to us and who deliver high Conversion Rates
(% of visitors who purchase), and those who deliver low ones.
The #1 reason for low traffic and terrible Conversion Rates?
Banner ads! No content!
Retinal studies have shown that Web surfers actually avoid banners. Yes, their
eyes look away! Read More
Affiliate Masters Course 7
Affiliate Masters Course
7
Time is money. Don’t count your hours as zero cost simply because
they do not cost you “out of pocket.” Assign your time a dollar value -- it
will put your affiliate business on a solid, professional “business footing.”
Let’s examine expenses by asking two questions...
Question #1 -- What does it cost to build traffic to your merchants’ sites?
Traffic-building, no matter how you cut it, will cost you... in terms of both time and
money. Spending dollars is optional, but spending time is not.
There are many ways, both offline and on, to drive targeted traffic to your
merchants’ sites. This course will show you the most highly profitable, time-anddollar-
effective way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high infovalue
Keyword-Focused Content Pages that rank well with the Search Engines
and that get the “click throughs” to your merchants’ sites.
Let’s break that down for closer examination. For your affiliate Web site to
generate targeted traffic to your merchants, it must do two things well...
1) Rank well at the Search Engines so that it pulls in lots of targeted traffic. So
far, though, that traffic is still on your site. Therefore, it’s not generating income
yet. Your visitors are just “looking around.” So...
2) Get those visitors to click through to your merchants. (Some affiliate
program models can actually place merchant offerings on your Web site. In this
case, your traffic does not actually visit your merchant’s site. But you still have to
“get the click” to generate income.)
It makes sense, of course, that a Web site is the way to go. After all, this
is the Net!
http://blogorbuild.sitesell.com/
And there are loads of other ways for affiliates to drive targeted traffic to
their merchants, both offline and on.
SiteSell’s 5 Pillar Program provides all the tools, information and
strategies you need to PREsell effectively and generate substantial
commission income.
http://affiliates.sitesell.com/ Read More
Affiliate Masters Course 6
Affiliate Masters Course
6
1. DAY 1
Intro To Affiliate Business Basics
Being a great affiliate is NOT about
selling... It’s about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that’s wrong. Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with the
concept of PREselling to maximize Conversion Rates.
With this goal in mind...
1.1. Focus on Maximizing Profit
The goal of any business, including your affiliate business, is to maximize
profits. Profit is simply your income minus your expenses.
As an affiliate, there are exactly two ways to increase your income (i.e., the
amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to
your merchant… visitors who deliver the response for which the merchant
pays, whether that’s a sale, or a lead, etc.).
Simple formula, right? If you refer 100 visitors per day to a merchant and 1%
buy, you get paid for that one purchase. But if you send 1,000 visitors per day
and 3% buy, you get paid for 30 purchases.
Yes, thirty times more! So it’s pretty clear how to maximize affiliate income!
Of course, every business has expenses, too. Maximizing profits does not imply
that you must minimize expenses, too. After all, if you spend no money or time
on a business, you have no business! You must get the best possible trafficbuilding
and sales-converting results for every dollar you spend... and for every
hour you spend on your business. Read More
Affiliate Masters Course 5
Affiliate Masters Course
5
Print out a hard copy and make your own textbook! There is just too much
information in the Affiliate Masters Course to learn by reading off a monitor
screen.
Underline the important parts. Add your own notes and ideas. I promise you’ll
get lots and lots of great inspiration as you go along.
Please, please work with a printed version of this course. If you are at all serious
about following this course to build a serious income stream, start right.
Here’s a super little printing utility that will allow you to print 2 or 4 pages to a
single 8.5” x 11” piece of paper. It saves you paper, space, and money...
http://www.fineprint.com/
OK. Ready to begin DAY 1 of the course?
Sound the bell. Class is in session...Read More
Affiliate Masters Course 4
Affiliate Masters Course
4
you finish DAY 10’s Goal-of-the-DAY, you will have a Theme-Based Content Site
up and running and generating traffic and income.
Each DAY also sets an “Ongoing Goal.” A Web site is always evolving. The
Ongoing Goal is what you should be achieving on a regular basis. The Ongoing
Goals provide the pathway for building maximal income over the following weeks
and months.
What’s the bottom line? Upon completion of this course, you will have the power
of C T P M working for you, helping you to build a flourishing, profitable
and stable online business. With the right process, you get the right results!
Be forewarned about the Affiliate Masters Course, though. The material we
cover will be extensive in scope. It will require effort and commitment on your
part, as does anything important that yields rewards. Most folks have to train or
go to university for years to prepare to earn a substantial income stream. Your
mini-university course will accomplish this by the end of this e-book.
I don’t mean to scare you. All of it is manageable. Take your time to digest the
information properly before you start to work on the prescribed action steps.
Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons
of light. Understanding the concepts will boost your confidence level in applying
them. Even as adults, we never lose our need to know why things work the way
they do.
It’s critical that you finish each DAY of this course before you begin the next. The
DAYS build on each other. Always keep in mind that you are following a step-bystep
process.
Please don’t feel that you have to rush. Work at your own pace, as time allows.
This is not a race. Sometimes, you will be able to devote large blocks of time
each day to the course. At other times, you may have only 15-30 minutes per
day to spend on it. In this situation, it could take you a week or more to complete
a “DAY” of the course. And that’s perfectly normal!
It does not matter how long it takes you to complete the course. The key is
to set aside a realistic amount of time each day to “do” the course. You’ll find it
was time well, no best, spent.
Final piece of advice...Read More
Affiliate Masters Course 3
Affiliate Masters Course
3
• getting Targeted Traffic by building pages that please the Search Engines and
rank highly on a search results page. The higher the ranking, the easier it is for
interested and targeted traffic to find you. More traffic means more potential
sales, which means more potential commissions for you.
• PREselling (i.e., “warming up” your visitors) through valuable content that
establishes credibility. Once you have that, your recommendations carry more
weight. The difference in Conversion Rates between visitors who arrive PREsold
to your merchant’s site via an in-context text link vs. a banner can be as high as
20-fold.
4) Eliminate dependency on any single source of income. By diversifying
into other complementary Monetization models beyond affiliate programs, you
reduce risk and increase stability. You are protected in case, for example, your
merchant partner goes bankrupt, or shuts down its Web division, or reduces
commissions, or fails on its payments.
Multiple income streams also have the potential to make every visitor to your site
count. A particular offer might not spark any interest but another one may be the
match that lights a fire!
The C T P M process for affiliate marketing boils down to this…
Create searched-for content (the “C”) that pulls in targeted traffic (the “T”).
Warm up (i.e., PREsell) your visitors so that they click on your recommendations
with an open-to-buy attitude (the “P”). And then generate income through those
PREsold visitors (i.e., monetize) using the low-risk affiliate model -- as a primary
source of income (if you have no product or service of your own to sell) or as a
profitable secondary source (the “M”).
Is this process difficult?
Not at all! But do keep in mind that this is not a “get-rich-quick” scheme. You
need to bring effort and passion to the table. After all, you are building more
than a Web site. You are building a real business!
C T P M works, if you work it!
Make this your affiliate business mantra and you will succeed!
The Affiliate Masters Course and its 10-DAY program will show you how to
execute the C T P M process on your own. Each of the 10 DAYS has a
specific “Goal-of-the-DAY,” a clear target that you can easily meet. By the time Read More
Thursday, February 14, 2013
Subscribe to:
Posts (Atom)